Howdy.

I’m Joe, a Pensacola-based designer and illustrator with over 11 years of experience.

I’ve worked across branding, illustration, packaging, and motion design, collaborating with teams to turn complex ideas into clear, thoughtful visuals. At HatchMark Studio, I’m a Senior Graphic Designer and mentor through our internship program, The Hatchery. I do my best work when I’m helping others and contributing to something larger than myself, and I approach every project with the same goal: to create work that feels meaningful, approachable, and genuinely enjoyable to engage with.

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Awards &
Recognition

    • 2026 Gold ADDY | Kudos Plastic Baby Campaign

    • 2026 Gold ADDY | Gain Venture Capital Branding

    • 2026 Gold ADDY | Craft Bakery Branding

    • 2026 Silver ADDY | The Hatchery Branding

    • 2026 Silver ADDY | Perdido Beach Resort Branding

    • 2025 Gold ADDY | Hart’s Hammock Logo

    • 2025 Gold ADDY | Belong in Baldwin Logo

    • 2025 Gold ADDY | Belong in Baldwin Branding

    • 2025 Gold ADDY | Salon San Carlos Branding

    • 2025 Gold ADDY | Pensacola Forward Branding

    • 2025 Gold ADDY | Hotel Tristan Branding

    • 2025 Gold ADDY | Kudos Website

    • 2025 Silver ADDY | Greek’s Catering Website

    • 2025 Silver ADDY | Hart’s Hammock Branding

    • 2025 Silver ADDY | Kudos Target Packaging

    • 2024 Gold ADDY | Camp Redfish Logo

    • 2024 Gold ADDY | Sun Farmer’s Group Branding

    • 2024 Gold ADDY | X Games Aspen 2023 Media Guide

    • 2023 Gold ADDY | Instant Animation

    • 2023 Gold ADDY | Big Brothers Big Sisters Gala

    • 2023 Silver ADDY | NeuLine Aesthetics Branding

    • 2020 Silver ADDY | SweetBay Playlists

    • 2020 Silver ADDY | Futsal Blog Animations

    • 2020 Silver ADDY | Sofar Sounds Poster

    • 2019 Silver ADDY | Niido Nashville Map

    • 2017 Gold ADDY | 2016 Addy Cover Design

    • 2017 Silver ADDY | One Bright Future Ad

    • 2015 ADDY Award Student Best of Show

    • 2015 4th-District Gold ADDY | Lyceum Series

    • 2015 Gold ADDY | Lyceum Poster Series

    • 2015 Gold ADDY | Ascend Poster

    • 2015 Silver ADDY | I Do Mobile App

    • 2015 Silver ADDY | Labor Day Billboard

    • 2015 Silver ADDY | Cradle of Naval Aviation

    • 2014 Silver ADDY | Journey Logo

    • 2014 Silver ADDY | Georgia Calendar

    • 2014 4th-District Silver ADDY | Dunk Logo

    • 2014 Local Gold ADDY | Dunk Logo

What I do

  • Custom illustration that adds warmth, texture, and personality to brands. From campaign visuals to editorial and packaging work, I create imagery that feels human, expressive, and distinctly its own.

  • Motion graphics and animation. I create animated content for social, campaigns, and explainer videos that help explain ideas, tell a story, and keep people watching.

  • Brand identities built to grow with an organization. I develop logos, color palettes, typography, and brand guidelines that create clarity and consistency across everything a brand puts out.

Work With Me

How I Work

The best work usually starts with listening. Before jumping into visuals, I like to understand the people behind the project, what they’re trying to accomplish, and the constraints we’re working within. That context makes a big difference. It helps the ideas land in the right place and keeps the work focused on solving real problems, not just making something that looks good on the surface.

I tend to do my best work in collaborative, low-ego environments where people can share ideas openly and build on each other’s thinking. Sometimes that means leading a project, sometimes it means jumping in and supporting a larger team. Either way, I value steady feedback and clear communication along the way.

Download Resume

Elsewhere on the internet.

Elsewhere on the internet.