Howdy.
I’m Joe, a Pensacola-based designer and illustrator with 12 years of experience.
I’ve worked across branding, illustration, packaging, and motion design, partnering with teams to turn complex ideas into clear, thoughtful visuals. I do my best work when I’m helping others and building toward something bigger than myself, and every project comes back to the same goal: work that feels meaningful, approachable, and genuinely enjoyable to engage with.
Awards &
Recognition
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2026 Gold ADDY | Kudos Plastic Baby Campaign
2026 Gold ADDY | Gain Venture Capital Branding
2026 Gold ADDY | Craft Bakery Branding
2026 Silver ADDY | The Hatchery Branding
2026 Silver ADDY | Perdido Beach Resort Branding
2025 Gold ADDY | Hart’s Hammock Logo
2025 Gold ADDY | Belong in Baldwin Logo
2025 Gold ADDY | Belong in Baldwin Branding
2025 Gold ADDY | Salon San Carlos Branding
2025 Gold ADDY | Pensacola Forward Branding
2025 Gold ADDY | Hotel Tristan Branding
2025 Gold ADDY | Kudos Website
2025 Silver ADDY | Greek’s Catering Website
2025 Silver ADDY | Hart’s Hammock Branding
2025 Silver ADDY | Kudos Target Packaging
2024 Gold ADDY | Camp Redfish Logo
2024 Gold ADDY | Sun Farmer’s Group Branding
2024 Gold ADDY | X Games Aspen 2023 Media Guide
2023 Gold ADDY | Instant Animation
2023 Gold ADDY | Big Brothers Big Sisters Gala
2023 Silver ADDY | NeuLine Aesthetics Branding
2020 Silver ADDY | SweetBay Playlists
2020 Silver ADDY | Futsal Blog Animations
2020 Silver ADDY | Sofar Sounds Poster
2019 Silver ADDY | Niido Nashville Map
2017 Gold ADDY | 2016 Addy Cover Design
2017 Silver ADDY | One Bright Future Ad
2015 ADDY Award Student Best of Show
2015 4th-District Gold ADDY | Lyceum Series
2015 Gold ADDY | Lyceum Poster Series
2015 Gold ADDY | Ascend Poster
2015 Silver ADDY | I Do Mobile App
2015 Silver ADDY | Labor Day Billboard
2015 Silver ADDY | Cradle of Naval Aviation
2014 Silver ADDY | Journey Logo
2014 Silver ADDY | Georgia Calendar
2014 4th-District Silver ADDY | Dunk Logo
2014 Local Gold ADDY | Dunk Logo
What I do
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Custom illustration that adds warmth, texture, and personality to brands. From campaign visuals to editorial and packaging work, I create imagery that feels human, expressive, and distinctly its own.
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Motion graphics and animation. I create animated content for social, campaigns, and explainer videos that help explain ideas, tell a story, and keep people watching.
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Brand identities built to grow with an organization. I develop logos, color palettes, typography, and brand guidelines that create clarity and consistency across everything a brand puts out.
How I Work
I tend to do my best work in collaborative, low-ego environments where people can share ideas openly and build on each other’s thinking.
Sometimes that means leading a project, sometimes it means jumping in and supporting a larger team. Either way, I value steady feedback and clear communication along the way.