Packaging Design - Craft-A-Brew
This collection highlights packaging design created for Craft A Brew, a DIY homebrew kit company focused on making beverage creation approachable and fun. Across a range of products, the goal was to create packaging that felt clear, friendly, and shelf-ready while staying flexible enough to support new flavors, formats, and product lines as the brand grew.
Freelance Graphic Designer (Illustration & Typography)
My Role
Hard Seltzer
Brewing Kit
This project involved designing the complete packaging system for a DIY Hard Seltzer brewing kit, balancing clear instructions with bold, attention grabbing visuals. The design needed to feel friendly to first-time brewers while remaining flexible enough to support future product variations and flavors. Final artwork was prepared for print and production.
Mead Making Kit
For this project, I designed the packaging system for a DIY mead making kit, aiming to make one of the world’s oldest fermented beverages feel accessible and inviting to today’s homebrewer. The challenge was balancing clear, approachable instructions with visual cues that communicate quality and craft, so first-timers wouldn’t be intimidated and experienced brewers could still appreciate the aesthetic. The design was flexible enough to support future variations and add-ons, and final artwork was prepared for print and production.
Botanical
Gin Kit
For this project, I designed the packaging for a DIY Gin Making Kit that lets people craft their own botanical blends at home. The challenge was creating something that felt elevated and giftable, while still being clear and unintimidating for someone trying it for the first time. I focused on balancing clean, premium visuals with straightforward instructional hierarchy so the experience felt just as thoughtful as the product itself. The system was designed to flex across future variations, and final artwork was prepared for print and production.
Hot Sauce Making Kit
For this project, I designed the full packaging system for a DIY Hot Sauce Making Kit. The goal was to create something bold and eye-catching without overwhelming first-time makers, keeping the instructions clear and easy to follow while still capturing the fun, fiery personality of the product. The design strikes a balance between playful and practical, and was built to adapt to future flavor variations. Final files were prepared for print and production.
