Packaging Design - Craft-A-Brew
This collection highlights packaging design created for Craft A Brew, a DIY homebrew kit company focused on making beverage creation approachable and fun. Across a range of products, the goal was to create packaging that felt clear, friendly, and shelf-ready while staying flexible enough to support new flavors, formats, and product lines as the brand grew.
Freelance Graphic Designer (Illustration & Typography)
My Role
Hard Seltzer
Brewing Kit
This project involved designing the complete packaging system for a DIY Hard Seltzer brewing kit, balancing clear instructions with bold, attention grabbing visuals. The design needed to feel friendly to first-time brewers while remaining flexible enough to support future product variations and flavors. Final artwork was prepared for print and production.
Mead Making Kit
For this project, I designed the packaging system for a DIY mead making kit, with the goal of making one of the world’s oldest fermented beverages feel approachable for today’s homebrewer. The challenge was balancing clear, beginner-friendly instructions with visual cues that still communicate quality and craft. I wanted first-time brewers to feel confident getting started while experienced brewers could still appreciate the design. The system was built to be flexible enough for future variations and add-ons, and the final artwork was prepared for print and production.
Botanical
Gin Kit
For this project, I designed the packaging for a DIY Gin Making Kit that lets people craft their own botanical blends at home. The goal was to create something that felt elevated and gift-worthy while still being easy to understand for someone trying it for the first time. I focused on vintage illustration and premium visuals paired with a clear instructional hierarchy so the process felt approachable without losing that crafted feel. The final artwork was prepared for print and built to support future kit variations.
Hot Sauce Making Kit
For this project, I designed the full packaging system for a DIY Hot Sauce Making Kit. The challenge was creating something bold and energetic while still keeping the instructions clear for first-time makers. Strong color, playful graphics, and clear hierarchy helped capture the fiery personality of the product while keeping the experience easy to follow. The packaging was built to support future flavor variations and prepared for print and production.
Kolsch Beer Making Kit
Floral Saison Beer Making Kit
Black IPA Beer Making Kit
Cafe Con Leche Beer Making Kit
