Brand Motion
Across a range of brands, I created motion graphics for social campaigns, explainer videos, and website experiences. Each piece was designed to communicate clearly and quickly, whether it was stopping the scroll, guiding users through a concept, or adding movement to a digital space.
The work pushed me to think about pacing, hierarchy, and storytelling across different formats, from quick-hit social posts to longer-form educational content. It became a space to blend design and motion in a practical way, creating work that feels intentional, on-brand, and built for how people actually engage with content online.
Senior Graphic Designer
(Illustration & Motion Graphics)
My Role
First Day of spring
A seasonal social animation created to celebrate the first day of spring. Designed to feel light, fresh, and on-brand while capturing the energy of a new season in just a few seconds.
First day of fall
A seasonal social animation created to mark the first day of fall. Warm color transitions and subtle motion shifts helped capture the feeling of the season while staying aligned with the brand’s visual system.
First Day of spring #2
A second seasonal social animation created to celebrate the first day of spring.
fourth of july
A seasonal social animation created to mark the first day of fall. Warm color transitions and subtle motion shifts helped capture the feeling of the season while staying aligned with the brand’s visual system.
Instant explainer video
A motion-led explainer video created for Instant, a fintech platform that allows employees to access the wages they’ve already earned before payday, offering more flexibility while helping employers improve retention and engagement.
This project was especially meaningful to me as it marked the first time I fully rigged and animated a character in After Effects, helping bring a complex financial concept to life in a more human and approachable way. A few supporting animations created for Instant are included below.
